Ces services sont regroupés selon leur rôle : lire le site, réunir les informations sur l’entreprise, trouver les requêtes, créer les annonces, mesurer les résultats et proposer ou appliquer des changements. Ce classement est une aide de lecture construite à partir des noms et des emplacements des services dans le code. Les fonctions de gestion des campagnes et du compte sont réunies à part.
Site et documents6
Récupérer les pages, vérifier leur accès et mettre à jour leur contenu.
- express.sitekitlinkingconfiguration.SiteKitLinkingConfigurationService
- express.urlfetcher.UrlFetcherService
- express.urlsyncer.UrlSyncerService
- express.urlvalidation.UrlValidationService
- express.websitesignal.WebsiteSignalService
- infra.visurl.VisurlService
Identité et entreprise17
Fiche de référence sur l’entreprise, marque, activité, établissements et comptes liés.
- express.analyticsentity.AnalyticsEntityService
- express.businesshourcriterion.BusinessHourCriterionService
- express.cbdb.CbdbListingService
- express.gmbcoverage.GmbCoverageService
- express.go.AdsGoListingService
- express.locationextensionstatus.LocationExtensionStatusService
- express.phonenumbergeocoding.PhoneNumberGeoCodingService
- infra.eupar.EuParSelfDeclarationEligibilityService
- infra.linkedmerchant.LinkedMerchantService
- infra.productlink.StandardizedProductLinkService
- internalops.overview.customeradpolicycertificate.CustomerAdPolicyCertificateService
- shared.gmbauth.GmbAuthService
- shared.identity.CustomerIdentityClaimService
- shared.identity.selfdeclaration.SelfDeclarationService
- usermgmt.productlink.CustomerAnalyticsProfileV2Service
- ads.awservices.acqs.business.BusinessSuggestionService
- ads.awservices.acqs.prefill.PrefillSuggestionService
Demande et matching27
Termes de recherche, suggestions de critères, thèmes, négatifs, audiences, personas, ciblage.
- express.completesuggestion.CompleteService
- express.criterionsuggest.CriterionSuggestService
- express.geotargetvalidation.GeoTargetValidationService
- express.keywordsetsuggest.KeywordSetSuggestService
- express.keywordthemesuggestion.KeywordThemeSuggestionService
- express.productservicesuggest.ProductServiceSuggestService
- infra.adgroupbidmodifier.AdGroupBidModifierService
- infra.adgroupcriterion.AdGroupCriterionService
- infra.adschedule.AdScheduleService
- infra.campaigncriterion.CampaignCriterionService
- infra.campaignsharedset.CampaignSharedSetService
- infra.device.DeviceService
- infra.geo.GeoTargetService
- infra.geo.GeopickerDataService
- infra.language.LanguageService
- infra.mobilecarrier.MobileCarrierService
- infra.mobiledevice.MobileDeviceService
- infra.negativekeyword.NegativeKeywordService
- infra.operatingsystemversion.OperatingSystemVersionService
- infra.phonenumber.CallRegionService
- infra.searchterms.SearchTermsService
- infra.sharedcriterion.SharedCriterionService
- infra.sharedset.SharedSetService
- shared.audience.audiencepersona.AudiencePersonaService
- shared.audience.audiencesearchv2.AudienceSearchV2Service
- shared.audience.persona.PersonaService
- shared.audience.personav2.PersonaService
Assets, médias et créations32
Bibliothèque, suggestions, recadrage intelligent, prévisualisation, assistants de création, vidéo, produits.
- assetlibrary.AssetLibraryService
- assetlibrary.assetfolder.AssetFolderService
- cm.adgroupadasset.AdGroupAdAssetService
- express.adsuggest.AdSuggestService
- express.creativecheck.CreativeCheckService
- express.geoimage.GeoImageService
- infra.adextension.AdExtensionListService
- infra.adextension.AnjiExtensionFeedItemService
- infra.adgroupad.AdGroupAdService
- infra.adgroupad.AdService
- infra.asset.AssetService
- infra.assetbundle.AssetBundleService
- infra.assetbundle.AssetGroupAssetService
- infra.assetgrouphint.AssetGroupHintService
- infra.campaignasset.CampaignAssetService
- infra.mediapicker.asset.SaveMediaAssetService
- infra.mediapicker.processimage.ProcessImageService
- infra.mediapicker.smartassetsuggestion.AnjiSmartAssetSuggestionService
- infra.mediapicker.smartcrop.AnjiSmartCropService
- infra.mediapicker.suggestion.AssetSuggestionService
- infra.mediapicker.suggestion.ThirdPartyAssetsAvailabilityService
- mobileapp.asset.assetmanagement.AssetManagementService
- shared.adpreview.UberversalAdAssistantService
- shared.adpreview.UnifiedPreviewService
- shared.assetads.assistant.AdCreationAssistantService
- shared.assetads.assistant.AdCreationAssistantWithTangleService
- shared.unifiedassetlink.UnifiedAssetLinkService
- shared.videoquery.VideoQueryService
- shopping.assetgrouplistinggroup.AssetGroupListingGroupService
- shopping.product.MerchantProductService
- video.listchannels.ListChannelsService
- video.youtubeupload.YouTubeUploadService
Recommandations, agents et actions26
Suggestions, recommandations, insights, construction de campagne, essais, règles, actions groupées.
- bullet.RuleService
- cm.insights.InsightService
- express.alprecommendation.AlpRecommendationService
- express.budgetsuggestion.BudgetSuggestionService
- express.cmsinstruction.CmsInstructionService
- express.conversionsuggestion.ConversionSuggestionService
- express.experimental.sylph.SylphActionService
- express.go.AdsGoBudgetSuggestionService
- express.goaleditor.GoalEditorService
- express.nova.NovaService
- express.onboardingrouting.OnboardingRoutingService
- infra.apexdiversion.CustomerApexDiversionService
- infra.batch.BatchService
- infra.bidding.BiddingRecommendationService
- infra.bidding.SeasonalityEventV2Service
- infra.campaigntrial.CampaignTrialService
- infra.constructionsessiondata.ConstructionSessionDataService
- infra.workflows.defaultvalue.DefaultValueService
- mobileapp.LocalEventRecommendationService
- mobileapp.aisuggestion.AwmAiSuggestionService
- mobileapp.construction.ConstructionService
- mobileapp.notificationssummaryagent.AwmNotificationsSummaryAgentService
- mobileapp.recommendationsfeed.RecommendationsFeedService
- shared.selfservicepolicyappeal.SelfServicePolicyAppealService
- ads.awapps.anji.suggestion.SuggestionService
- ads.awapps.anji.suggestion.SuggestionSubscriptionService
Mesure, conversions et facturation34
Objectifs et types de conversion, statistiques, historique des modifications, leads, paiements.
- billing.billingsetup.BillingSetupService
- billing.billingsetup.PaymentsAuthTokensService
- billing.documentsummary.DocumentSummaryService
- billing.incentives.RedeemedCouponService
- billing.paymentsfixflowtoken.PaymentsFixFlowTokenService
- billing.refund.RefundInfoService
- billing.transactions.PaymentReceiptService
- billing.transactions.TransactionsDetailsService
- billing.transactions.TransactionsSummaryService
- changehistory.history.ChangeHistoryService
- cmediting.signup.CodelessIncentiveService
- conversions.automaticconversiongoal.AutomaticConversionGoalService
- conversions.campaignautomaticconversiongoallink.CampaignAutomaticConversionGoalLinkService
- conversions.conversiongoal.ConversionGoalService
- conversions.conversiongoalcampaignconfig.ConversionGoalCampaignConfigService
- conversions.conversiontype.ConversionTypeService
- conversions.customer.CtCustomerService
- conversions.fork.ForkGlobalConversionTypeService
- express.associatedmeasurementtag.AssociatedMeasurementTagService
- express.campaignstats.CampaignStatsService
- express.campaignstatus.CampaignStatusService
- express.gaoverview.GaOverviewService
- incentives.incentivesnext.IncentiveV2Service
- infra.billing.AllowedCountryService
- infra.billing.CustomerBillingService
- infra.billing.ManagerCustomerBillingService
- infra.currency.CurrencyService
- localservices.leadmanager.LocalServicesLeadConversationService
- localservices.leadmanager.LocalServicesLeadsService
- mobileapp.billing.mobilebillingsummary.MobileBillingSummaryService
- mobileapp.conversionaction.AwmConversionActionService
- mobileapp.conversiongoal.AwmConversionGoalService
- mobileapp.loginhistory.LoginHistoryService
- ads.marketing.frontend.v1.MeasurementService
Gestion des campagnes et du compte31
Campagnes, groupes d’annonces, budgets, stratégies d’enchère, libellés, utilisateurs, notifications et fonctionnement de l’application.
- express.call.CallService
- express.expresscampaign.ExpressCampaignService
- express.mobileinitialdata.MobileInitialDataService
- express.universalexpressad.ExpressAdGroupService
- express.universalexpressad.UniversalExpressAdService
- infra.adgroup.AdGroupService
- infra.appdata.campaign.CampaignAppDataService
- infra.appdata.customer.CustomerAppDataService
- infra.appdata.customeruser.CustomerUserAppDataService
- infra.appdata.user.UserAppDataService
- infra.bidding.BiddingStrategyService
- infra.budget.BudgetService
- infra.campaign.CampaignService
- infra.countryconstant.CountryConstantService
- infra.customer.CustomerService
- infra.customerfeaturepreference.CustomerFeaturePreferenceService
- infra.label.LabelService
- infra.notification.AggregateNotificationService
- infra.notification.MccAggregateNotificationService
- infra.signup.SignupService
- infra.timezone.TimeZoneConstantService
- infra.usercustomeraccess.UserCustomerAccessService
- mcc.views.AccountService
- mobileapp.MobileAppService
- mobileapp.accountinfo.AccountInfoService
- mobileapp.additionalaccountinfo.AdditionalAccountInfoService
- mobileapp.custompushnotification.CustomPushNotificationSettingService
- mobileapp.overview.OverviewCardsService
- mobileapp.search.SearchService
- shared.mobileapp.MobileAppService
- usermgmt.customerpreference.CustomerPreferenceService
Un service présent dans le code indique que l’application peut appeler une fonction chez Google. Il ne prouve pas qu’elle le fait systématiquement : certains services ne concernent qu’un écran ou restent présents pour lire d’anciennes données. Le préfixe ads.awapps.anji.proto. est masqué dans les cartes ci-dessus ; la liste complète suit.
Google Ads deep dive
