These services are grouped by purpose: read the website, gather business information, find queries, create ads, measure results and suggest or apply changes. This grouping is a reading aid based on service names and locations in the code. Campaign and account management functions are grouped separately.
Site and documents6
Fetch pages, check access and update their content.
- express.sitekitlinkingconfiguration.SiteKitLinkingConfigurationService
- express.urlfetcher.UrlFetcherService
- express.urlsyncer.UrlSyncerService
- express.urlvalidation.UrlValidationService
- express.websitesignal.WebsiteSignalService
- infra.visurl.VisurlService
Identity and business17
Business reference profile, brand, category, locations and linked accounts.
- express.analyticsentity.AnalyticsEntityService
- express.businesshourcriterion.BusinessHourCriterionService
- express.cbdb.CbdbListingService
- express.gmbcoverage.GmbCoverageService
- express.go.AdsGoListingService
- express.locationextensionstatus.LocationExtensionStatusService
- express.phonenumbergeocoding.PhoneNumberGeoCodingService
- infra.eupar.EuParSelfDeclarationEligibilityService
- infra.linkedmerchant.LinkedMerchantService
- infra.productlink.StandardizedProductLinkService
- internalops.overview.customeradpolicycertificate.CustomerAdPolicyCertificateService
- shared.gmbauth.GmbAuthService
- shared.identity.CustomerIdentityClaimService
- shared.identity.selfdeclaration.SelfDeclarationService
- usermgmt.productlink.CustomerAnalyticsProfileV2Service
- ads.awservices.acqs.business.BusinessSuggestionService
- ads.awservices.acqs.prefill.PrefillSuggestionService
Demand and matching27
Search terms, criterion suggestions, themes, negatives, audiences, personas, targeting.
- express.completesuggestion.CompleteService
- express.criterionsuggest.CriterionSuggestService
- express.geotargetvalidation.GeoTargetValidationService
- express.keywordsetsuggest.KeywordSetSuggestService
- express.keywordthemesuggestion.KeywordThemeSuggestionService
- express.productservicesuggest.ProductServiceSuggestService
- infra.adgroupbidmodifier.AdGroupBidModifierService
- infra.adgroupcriterion.AdGroupCriterionService
- infra.adschedule.AdScheduleService
- infra.campaigncriterion.CampaignCriterionService
- infra.campaignsharedset.CampaignSharedSetService
- infra.device.DeviceService
- infra.geo.GeoTargetService
- infra.geo.GeopickerDataService
- infra.language.LanguageService
- infra.mobilecarrier.MobileCarrierService
- infra.mobiledevice.MobileDeviceService
- infra.negativekeyword.NegativeKeywordService
- infra.operatingsystemversion.OperatingSystemVersionService
- infra.phonenumber.CallRegionService
- infra.searchterms.SearchTermsService
- infra.sharedcriterion.SharedCriterionService
- infra.sharedset.SharedSetService
- shared.audience.audiencepersona.AudiencePersonaService
- shared.audience.audiencesearchv2.AudienceSearchV2Service
- shared.audience.persona.PersonaService
- shared.audience.personav2.PersonaService
Assets, media and creatives32
Library, suggestions, smart cropping, preview, creation assistants, video, products.
- assetlibrary.AssetLibraryService
- assetlibrary.assetfolder.AssetFolderService
- cm.adgroupadasset.AdGroupAdAssetService
- express.adsuggest.AdSuggestService
- express.creativecheck.CreativeCheckService
- express.geoimage.GeoImageService
- infra.adextension.AdExtensionListService
- infra.adextension.AnjiExtensionFeedItemService
- infra.adgroupad.AdGroupAdService
- infra.adgroupad.AdService
- infra.asset.AssetService
- infra.assetbundle.AssetBundleService
- infra.assetbundle.AssetGroupAssetService
- infra.assetgrouphint.AssetGroupHintService
- infra.campaignasset.CampaignAssetService
- infra.mediapicker.asset.SaveMediaAssetService
- infra.mediapicker.processimage.ProcessImageService
- infra.mediapicker.smartassetsuggestion.AnjiSmartAssetSuggestionService
- infra.mediapicker.smartcrop.AnjiSmartCropService
- infra.mediapicker.suggestion.AssetSuggestionService
- infra.mediapicker.suggestion.ThirdPartyAssetsAvailabilityService
- mobileapp.asset.assetmanagement.AssetManagementService
- shared.adpreview.UberversalAdAssistantService
- shared.adpreview.UnifiedPreviewService
- shared.assetads.assistant.AdCreationAssistantService
- shared.assetads.assistant.AdCreationAssistantWithTangleService
- shared.unifiedassetlink.UnifiedAssetLinkService
- shared.videoquery.VideoQueryService
- shopping.assetgrouplistinggroup.AssetGroupListingGroupService
- shopping.product.MerchantProductService
- video.listchannels.ListChannelsService
- video.youtubeupload.YouTubeUploadService
Recommendations, agents and actions26
Suggestions, recommendations, insights, campaign construction, trials, rules, bulk actions.
- bullet.RuleService
- cm.insights.InsightService
- express.alprecommendation.AlpRecommendationService
- express.budgetsuggestion.BudgetSuggestionService
- express.cmsinstruction.CmsInstructionService
- express.conversionsuggestion.ConversionSuggestionService
- express.experimental.sylph.SylphActionService
- express.go.AdsGoBudgetSuggestionService
- express.goaleditor.GoalEditorService
- express.nova.NovaService
- express.onboardingrouting.OnboardingRoutingService
- infra.apexdiversion.CustomerApexDiversionService
- infra.batch.BatchService
- infra.bidding.BiddingRecommendationService
- infra.bidding.SeasonalityEventV2Service
- infra.campaigntrial.CampaignTrialService
- infra.constructionsessiondata.ConstructionSessionDataService
- infra.workflows.defaultvalue.DefaultValueService
- mobileapp.LocalEventRecommendationService
- mobileapp.aisuggestion.AwmAiSuggestionService
- mobileapp.construction.ConstructionService
- mobileapp.notificationssummaryagent.AwmNotificationsSummaryAgentService
- mobileapp.recommendationsfeed.RecommendationsFeedService
- shared.selfservicepolicyappeal.SelfServicePolicyAppealService
- ads.awapps.anji.suggestion.SuggestionService
- ads.awapps.anji.suggestion.SuggestionSubscriptionService
Measurement, conversions and billing34
Conversion goals and types, statistics, change history, leads, payments.
- billing.billingsetup.BillingSetupService
- billing.billingsetup.PaymentsAuthTokensService
- billing.documentsummary.DocumentSummaryService
- billing.incentives.RedeemedCouponService
- billing.paymentsfixflowtoken.PaymentsFixFlowTokenService
- billing.refund.RefundInfoService
- billing.transactions.PaymentReceiptService
- billing.transactions.TransactionsDetailsService
- billing.transactions.TransactionsSummaryService
- changehistory.history.ChangeHistoryService
- cmediting.signup.CodelessIncentiveService
- conversions.automaticconversiongoal.AutomaticConversionGoalService
- conversions.campaignautomaticconversiongoallink.CampaignAutomaticConversionGoalLinkService
- conversions.conversiongoal.ConversionGoalService
- conversions.conversiongoalcampaignconfig.ConversionGoalCampaignConfigService
- conversions.conversiontype.ConversionTypeService
- conversions.customer.CtCustomerService
- conversions.fork.ForkGlobalConversionTypeService
- express.associatedmeasurementtag.AssociatedMeasurementTagService
- express.campaignstats.CampaignStatsService
- express.campaignstatus.CampaignStatusService
- express.gaoverview.GaOverviewService
- incentives.incentivesnext.IncentiveV2Service
- infra.billing.AllowedCountryService
- infra.billing.CustomerBillingService
- infra.billing.ManagerCustomerBillingService
- infra.currency.CurrencyService
- localservices.leadmanager.LocalServicesLeadConversationService
- localservices.leadmanager.LocalServicesLeadsService
- mobileapp.billing.mobilebillingsummary.MobileBillingSummaryService
- mobileapp.conversionaction.AwmConversionActionService
- mobileapp.conversiongoal.AwmConversionGoalService
- mobileapp.loginhistory.LoginHistoryService
- ads.marketing.frontend.v1.MeasurementService
Campaign and account management31
Campaigns, ad groups, budgets, bidding strategies, labels, users, notifications and app operation.
- express.call.CallService
- express.expresscampaign.ExpressCampaignService
- express.mobileinitialdata.MobileInitialDataService
- express.universalexpressad.ExpressAdGroupService
- express.universalexpressad.UniversalExpressAdService
- infra.adgroup.AdGroupService
- infra.appdata.campaign.CampaignAppDataService
- infra.appdata.customer.CustomerAppDataService
- infra.appdata.customeruser.CustomerUserAppDataService
- infra.appdata.user.UserAppDataService
- infra.bidding.BiddingStrategyService
- infra.budget.BudgetService
- infra.campaign.CampaignService
- infra.countryconstant.CountryConstantService
- infra.customer.CustomerService
- infra.customerfeaturepreference.CustomerFeaturePreferenceService
- infra.label.LabelService
- infra.notification.AggregateNotificationService
- infra.notification.MccAggregateNotificationService
- infra.signup.SignupService
- infra.timezone.TimeZoneConstantService
- infra.usercustomeraccess.UserCustomerAccessService
- mcc.views.AccountService
- mobileapp.MobileAppService
- mobileapp.accountinfo.AccountInfoService
- mobileapp.additionalaccountinfo.AdditionalAccountInfoService
- mobileapp.custompushnotification.CustomPushNotificationSettingService
- mobileapp.overview.OverviewCardsService
- mobileapp.search.SearchService
- shared.mobileapp.MobileAppService
- usermgmt.customerpreference.CustomerPreferenceService
A service in the code indicates that the app can call a function at Google. It does not prove it does so routinely: some services relate to a specific screen or remain to support older data. The prefix ads.awapps.anji.proto. is hidden in the cards above; the full list follows.
Google Ads deep dive
