Weekly summary · 2026-W31

ChatGPT experiments tracker › Summary archive

ChatGPT tests a personalized ad agent and Google integrations

The latest configuration data reveals a minimum viable product for personalized ads, new Google Workspace integrations, and writing style personalization.

2026-W31 · 2026-07-27 → 2026-08-02

948
feature gates
253
dynamic configs
348
layers
2026-10-11
last update
Powered by RESONEO
2

The summary

Generated every Sunday evening from the week's new entries.

Highlights of the week

The configuration data for week 31 of 2026 shows a targeted evolution of the advertising infrastructure, introducing specific product cards for external platforms like Temu and a minimum viable product for personalized ads. In the search and execution domains, OpenAI is testing a new guided setup for writing style personalization that learns directly from user-authored content. Additionally, the third-party integration strategy appears to be shifting, with a current emphasis on the Google ecosystem over the Microsoft tools observed in the previous week.

Focus by theme: search

A new configuration introduces a guided writing style setup launched by a "writing-style beacon". The system instructions direct the model to analyze user-authored writing from past ChatGPT conversations and connected sources, specifically excluding incoming messages or third-party documents. The goal is to generate a privacy-safe writing style reference and hypothetical examples to match the user's voice, without exposing the internal routing or storage mechanics.

The localization of search prompts is also visible, with a configuration entirely dedicated to UK-specific tasks. These include prompts for decoding UK train ticket choices, planning bus mini-adventures in England, understanding UK heat-health alerts versus Met Office warnings, and finding events for the UK Festival of Archaeology.

The medical search capabilities observed last week continue to be present. The HEALTH scope is still applied to medical record connectors, and a new connector_openai_olympic has been added to this specific scope, which may indicate a temporary health or fitness integration related to the 2026 context.

In the e-commerce and local search areas, the map widget and local business entity configurations remain active. A new flag named vto_enabled appears alongside the product detail page configurations, suggesting a potential test for a Virtual Try-On feature within shopping search results. Furthermore, a new layer indicates that OpenAI is testing the display of premium plugins within search and home results.

Focus by theme: web run

The execution environment continues to refine its specialized rendering blocks. The educational and mathematical blocks seen last week are still under active development, with a new configuration explicitly defining disabled math block types. This list includes specific mathematical operations and concepts such as greatest common divisor, binomial FOIL, systems of equations, and distributive property, indicating strict constraints on how certain mathematical visualizers are rendered or executed.

Configurations related to fast model prefetching and interactive visual instructions remain present, suggesting ongoing optimizations for the latency and responsiveness of the web execution environment.

Focus by theme: retrieval and grounding

The third-party integration strategy shows a notable pivot compared to the "ChatGPT Work" onboarding seen in week 30. A new configuration explicitly enables integrations for Gmail, Google Calendar, Google Drive, and GitHub, while simultaneously disabling Microsoft Teams, Outlook email, SharePoint, and Notion. This suggests that OpenAI is currently prioritizing or testing the Google workspace ecosystem for external data retrieval.

New flags indicate the development of live translation and file translation features within the retrieval and grounding systems. The dictation infrastructure continues to utilize the gpt-realtime-whisper-dictation and batch transcription models observed last week, confirming a sustained focus on low-latency audio grounding.

The workspace permissions configuration continues to list a broad nomenclature of models, including the public GPT-5 series and deprecated identifiers like o3 and o4-mini. A notable addition to this configuration is the disable_for_quorum flag, which has been applied to several features including application pairing, Apple client access, file library auto-reference, and connector access. This suggests the implementation of specific administrative or consensus-based restrictions for enterprise workspaces.

Focus by theme: ads

The advertising infrastructure has expanded significantly from the consent modals and tracking events seen in week 30. The ad card formatting options now explicitly include variants for Temu, labeled as product_card_v2_temu_1, 2, and 3. The configuration also introduces keys for image_card_v2_personalized_ads_mvp_1 and 2, indicating that a minimum viable product for personalized advertising is actively being tested. A specific test agent labeled "Dogfood business agent" is also present in this configuration.

The "Ask ChatGPT" feature regarding displayed ads, introduced last week, is now supported by specific onboarding screens. The configuration points to image assets for privacy, personalization, transparency, and trust, designed to educate the user on how the ad interaction system works. Additionally, flags for elevated ad badges and conversation ad hydration remain active, confirming the integration of sponsored content directly into the chat interface.

To monitor

The "ghostrider" image generation workflow remains under active testing, with ongoing adjustments to speculative streaming probabilities and Gemini watermark detection modes.

New user interface elements are being tested to allow users to manage their data retention. Flags such as show_memory_off_beacon_banner_experiment_enabled and show_recent_convos_off_beacon_banner indicate that OpenAI is preparing banners to prompt or inform users about disabling persistent memory and recent conversation history.

Finally, an account_selector_enabled flag has appeared, which may suggest upcoming functionality for users to seamlessly switch between multiple ChatGPT accounts or workspaces within the same session.

3

Summary archive

Every archived week, immutable, in French and English, on its own page.

Dots autonomous agents and expanded ChatGPT logged-out limits The configuration reveals instructions for the new Dots autonomous agents and removes the wallet plugin. ChatGPT now allows fifteen logged-out messages. 2026-W40 2026-09-28 → 2026-10-04 9 items with substance Pinned composer ads and background agent controls in ChatGPT ChatGPT tests pinned ads above the composer, frames silent background automations, and introduces watermark detection for images generated by Gemini. 2026-W39 2026-09-21 → 2026-09-27 37 items with substance ChatGPT overhauls connectors and introduces an ads manager OpenAI shifts ChatGPT connectors toward an advertising manager, tests a payment-free Plus trial, and prepares a delayed generation system via Kafka. 2026-W38 2026-09-14 → 2026-09-20 37 items with substance Custom models retirement date and local caching in ChatGPT This weekly summary covers new local search caching features, the addition of a Lowe's advertising agent, and a retirement date for custom models. 2026-W37 2026-09-07 → 2026-09-13 44 items with substance ChatGPT adds autonomous web browsing and artifact creation ChatGPT system instructions now include autonomous browser actions and artifact generation. The GPT-5.6 Luna model is also deployed for text editing. 2026-W34 2026-08-17 → 2026-08-23 42 items with substance Financial data for ChatGPT Work and hidden GPT-5.6 models The configuration reveals financial data access for workspaces, the hiding of recent GPT-5.6 models, and the addition of a Wayfair advertising agent. 2026-W33 2026-08-10 → 2026-08-16 56 items with substance Expedia business agents and local search testing in ChatGPT The code reveals dedicated business agents for Expedia and the integration of Yelp for local search. Rich text editing features are also in preparation. 2026-W32 2026-08-03 → 2026-08-09 43 items with substance ChatGPT tests a personalized ad agent and Google integrations The latest configuration data reveals a minimum viable product for personalized ads, new Google Workspace integrations, and writing style personalization. 2026-W31 2026-07-27 → 2026-08-02 55 items with substance ChatGPT exposes future models and integrates medical data Configuration files reveal unreleased models like GPT-5-pro and o4-mini. ChatGPT also integrates official healthcare databases and new ad tracking tools. 2026-W30 2026-07-20 → 2026-07-26 58 items with substance Upcoming ChatGPT Work interface and enterprise integrations This summary details the upcoming ChatGPT Work interface connected to enterprise tools, native document generation, and a global billing infrastructure. 2026-W29 2026-07-13 → 2026-07-19 9 items with substance

Other sources and studies

Oct 2026 Search & fan-out capture V6: our Chrome extension now captures Gemini (fan-out, cited passages, prompt classifier) and ChatGPT ads Oct 2026 Chrome Decisions API tested: turning what visitors type into filters, 38% to 85% right depending on the engine, and EmbeddingGemma 2 compared Oct 2026 Google Lens Shopping: how 752 object categories are ranked (ALLOWLIST, NEUTRAL, DENYLIST) and the list applied in 2026 Sept 2026 Google Ads deep dive: how Google Ads reads the site, links pages to queries, generates creatives and prepares the auction Sept 2026 RESONEO Shop, a WebMCP demo: 135 tools exposed to an AI agent, 33 guided scenarios, live and simulated data August 2026 What ChatGPT pulls, what it shows, what it cites (updated: it searches far less broadly, and cites just as much) August 2026 Google Map dissected: 72 ranking signals and the architecture linking the Web, places and AI July 2026 ChatGPT experiments tracker: what OpenAI tests before rollout July 2026 How your Google phone tracks you to "serve you better" June 2026 3,729,456 Google internal URLs, without opening a single one More stuffs...
RESONEO